Acera National Sales Conference: Revenue Everywhere

Welcome to the official website for the 2025 Acera National Sales Conference! We’re excited to bring you a dynamic, purpose-driven program with the theme of “Revenue Everywhere,” designed to spark collaboration, share insights, and explore new pathways for growth. With inspiring guest speakers, interactive breakout sessions, and plenty of opportunities to connect and network, it’s shaping up to be an inspiring, energizing and memorable experience. We can’t wait for you to join us in Kelowna this May.

Agenda Overview

Tuesday, May 13

11:00 a.m. – 5:45 p.m. – Registration (Okanagan Room)

2:00 p.m. – 5:30 p.m. – Benefits group welcome and presentations (Horizon Room South)

6:00 p.m. – 7:15 p.m. – The Acera “Power Hour” (Ballroom Salon A / Ballroom foyer)

7:30 p.m. – 11:00 p.m. – Dinner, awards presentation, evening mixer (Ballroom – Salon A and B)

Wednesday, May 14

7:00 a.m. – Registration (Ballroom foyer)

7:00 a.m. – 8:30 a.m. – Breakfast (Ballroom – Salon A and B)

8:30 a.m. – 8:40 a.m. – Opening Remarks (Ballroom – Salon A and B)

8:40 a.m. – 9:30 a.m. – Larry Linne, Becoming the right person to sell (Ballroom Salon A and B)

9:30 a.m. – 10:00 a.m. – Larry Linne workshop #1, Behavioural science techniques

10:00 a.m. – 10:15 a.m. – Morning refreshment break

10:15 a.m. – 12:00 p.m. – Larry Linne workshop #2, Messages and stories that differentiate and persuade

12:00 p.m. – 1:00 p.m. – Lunch (Ballroom Salon A and B)

1:00 p.m. – 2:30 p.m. – Larry Linne Workshop #3, Cross-selling and account rounding

2:30 p.m. – 2:45 p.m. – Afternoon refreshment break

2:45 p.m. – 4:00 p.m. – Larry Linne Workshop #4, Behavioural science and additional skills

4:00 p.m. – 4:10 p.m. – Wrap Up

4:10 p.m. – 5:15 p.m. – Free time

5:15 p.m. – Meet in Lobby

5:30 p.m. – Buses depart for Red Bird Brewing

6:00 p.m. – Dinner and live music at Red Bird Brewing

9:30 p.m. – 11:00 p.m. – Bus transportation available to Coast Capri Hotel

Thursday, May 15

7:00 a.m. – 8:30 a.m. – Breakfast (Ballroom – Salon A and B)

8:30 a.m. – 9:00 a.m. – Opening remarks

9:00 a.m. – 10:00 a.m. – Claims experience panel (Ballroom – Salon A and B)

9:00 a.m. – 11:00 a.m. – Benefits Group team meeting (Horizon Room South)

10:00 a.m. – 10:30 a.m. – Morning refreshment break and check-out

10:30 a.m. – 11:00 a.m. – The “Three Rs” with Laura Bolster

11:00 a.m. – 12:00 p.m. – Practice groups breakout meetings and refining 2025 plans
1. Transportation (Vineyard 1 and 2)
2. Real Estate (Ballroom Salon A)
3. Construction (Ballroom Salon B)
4. Mixed Specialties (Vineyard 3)
5. Manufacturing (Vineyard 4)
6. Natural Resources (Vintage Room)
7. Hospitality (Horizon Room South, 2nd Floor)
8. Non-Profit (Okanagan Room)
9. First Nations (Ballroom Salon A)

12:00 p.m. – 12:45 p.m. – Lunch (Ballroom – Salon A and B)

12:45 p.m. – 2:15 p.m. – Practice groups present their 2025 plans (Ballroom Salon A and B)

2:15 p.m. – 2:30 p.m. – Afternoon refreshment break

2:30 p.m. – 3:30 p.m. – World Cafe, Roundtable discussion: Acera’s client experience (Ballroom – Salon A and B)

3:30 p.m. – 3:45 p.m. – AI presentation

3:45 p.m. – 4:00 p.m. – Closing remarks

4:00 p.m. – Departure