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Green Benefits Group joins Acera Insurance, expands Acera Benefits division

CALGARY, March 25, 2024 — Acera Insurance Services Ltd. and Green Benefits Group Inc. have announced their new partnership.

This partnership expands Acera Insurance’s speciality Acera Benefits division, providing significant growth opportunities in the Ontario market. Green Benefits Group is based in Burlington, ON, and has been providing leading group benefits and financial consultation to businesses within the Greater Toronto and Hamilton Area for the past 15 years.

“On behalf of Acera Insurance, I’m pleased to welcome the talented team at Green Benefits Group,” said Tony Fairfield, President, Group Benefits, Acera Insurance. “Together, I know we will continue to expand the employee benefits, retirement and group savings solutions we provide to businesses across Canada.”

This partnership demonstrates Acera Insurance’s commitment to support independent and locally owned firms in their efforts to increase scale while ensuring clients continue to receive the personalized, unbiased solutions and guidance from the local team they know and trust.

“I’m excited to partner with an independent Canadian company whose mandate is to support Canadian companies,” said Rob Green, President, Green Benefits Group, who is also on the board of directors of the Benefits Alliance, Canada’s leading network of independent benefits advisory firms. Acera Insurance is also a member of the Benefits Alliance.

“Partnering with Acera Insurance, and leading the Acera Benefits Ontario division, means we can offer our clients with the greater options and opportunities that they’re looking for. Plus, joining Acera Benefits will allow our team to have greater bench strength to support our clients, who have been our only driving focus since we opened our doors in 2009. It’s a win-win-win situation,” Green continued.

Green Benefits Group — which was recently nominated by two clients and is currently a finalist in the Burlington Chamber of Commerce 2024 Business Excellence Awards in the small business category — will transition to become Acera Benefits in the coming months.

Acera Benefits is an integrated benefits consulting team that helps Canadian employers design competitive, cost-effective and customized employee benefits plans that are flexible to an ever-changing health and wellness environment. As a specialty division of Acera Insurance, Acera Benefits is uniquely positioned to offer clients many value-added services not typically available through traditional benefits consultants.

The Green Benefits Group partnership deal closed on March 1, 2024. This is the second partnership that Acera Insurance has made in Ontario so far in 2024, showcasing the brokerage’s commitment to ensure a strong independent, Canadian-owned presence remains in the local market, where it also has offices in Aurora, Brampton, Huntsville, Newmarket and Ottawa.

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About Acera Insurance

Acera Insurance is the largest independent, employee-controlled brokerage in Canada. With 1,100 employees in over 60 offices across Canada, $1.3 billion in gross written premiums, $826 million in group retirement savings assets under management and over 550 employee owners, Acera Insurance provides custom insurance and risk management solutions for personal and commercial clients nationwide,

including comprehensive group benefits capabilities. Built upon the solid foundation of several award-winning firms, Acera Insurance brings greater value, expertise and resources to individuals, families and businesses across the country.

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Paula Martin, Communications Specialist