Oct. 7, 2025 — Acera Insurance Services Ltd. is pleased to announce its newest partner, Pemberton Insurance Corp. of Vancouver, BC.
Pemberton Insurance is the second longest tenured Lloyd’s Coverholder in Canada, with binding authority for high-value homes, commercial property and commercial general liability. Based in downtown Vancouver, the team of 13 specializes in commercial insurance and high-net-worth personal insurance.
“Our continued growth in the West Coast will ensure our distinct Canadian perspective serves the needs of more Canadians,” says Andrew Kemp, Executive Vice President, P&C and Chairman, Acera Insurance. “Pemberton Insurance has over a century-long reputation for providing trusted advice and exceptional service. Together, we look forward to carrying on our shared value of putting our clients’ needs first.”
Pemberton Insurance first opened its doors in 1887. Roger Finnie joined the firm in 1980 and has been serving as the company’s president for more than 25 years. By partnering with Acera Insurance, Finnie looks forward to starting a new chapter that will see his business evolve and adapt to industry changes.
“Pemberton Insurance has a great history,” says Roger Finnie, President, of the firm’s 138-year history. “Technology and economy of scale are changing our industry, and we know Acera Insurance’s depth will take our firm to the next level while carrying on our legacy.”
The Pemberton Insurance partnership closed on Sept. 2, 2025, and the firm will eventually transition to become Acera Insurance. With established Lower Mainland offices in Burnaby and Surrey, BC, this deal marks Acera Insurance’s first location in downtown Vancouver.
This partnership supports Acera Insurance’s longstanding dedication to build scale and strengthen the independent brokerage model to provide truly customized, comprehensive and competitive insurance and risk management solutions to Canadians.
“As an independent, Canadian-owned brokerage, Acera Insurance is proud to provide a viable alternative to insurance company-owned aggregators,” says Lee Rogers, Chief Executive Officer, Acera Insurance. “We are pleased to welcome partners like Pemberton Insurance who are not willing to sacrifice their longstanding independence in their pursuit of growth.”
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About Acera Insurance
Acera Insurance is the largest independent, employee-controlled brokerage in Canada. With 1,300 employees in over 70 offices across Canada, $1.4 billion in gross written premiums, $1.3 billion in group retirement savings assets under management and more than 700 employee-owners, Acera Insurance provides custom insurance and risk management solutions for personal and commercial clients nationwide, including comprehensive group benefits capabilities. Trusted by generations of Canadians, Acera Insurance brings greater value, expertise and resources to individuals, families and businesses from the Pacific to the Atlantic and into the Territories. Acera Insurance is a proud member of the Canadian Broker Network and Benefits Alliance.
For media inquiries, please contact
Paula Martin, Team Lead, Communications
paula.martin@acera.ca
403.717.9477