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Acera Insurance expands to Atlantic Canada with Jacobi Brien Insurance partnership

CALGARY, July 11, 2024 — Acera Insurance Services Ltd. is pleased to announce its newest partner, Jacobi Brien Insurance of Nova Scotia.

This deal marks Acera Insurance’s first location in Atlantic Canada, officially expanding the independent brokerage’s footprint from coast to coast to coast. Acera Insurance has more than 60 locations across the country, from Victoria, BC, to Whitehorse, YT, and now to the greater Halifax area.

“As a wholly Canadian owned-brokerage, Acera Insurance is proud to support Canadians, employ Canadians and continually grow to serve more communities across Canada,” says Bruce Rabik, Chief Operating Officer, Acera Insurance. “We are pleased to welcome Jacobi Brien Insurance to our team as we enhance our local knowledge and reach to ensure Canadians’ distinct needs and priorities are being met.”

While Jacobi Brien Insurance first opened its doors in Lower Sackville, NS, in 2016, co-founders Colin Brien and Donald Jacobi have more than 50 years of combined experience in personal and commercial insurance. The firm has a large concentration in commercial insurance and specializes in construction, hospitality, golf courses and realty.

“We proudly built our local business from the ground up, so we value that Acera Insurance has been growing organically without insurance carrier or foreign ownership,” says Brien. “As Acera Insurance’s first partner in Atlantic Canada, our team looks forward to contributing to its expanding reach across the country.”

The Jacobi Brien Insurance partnership closed on June 24, 2024, and the firm will be transitioning to become Acera Insurance over the coming months.

This partnership supports Acera Insurance’s longstanding dedication to build scale and strengthen the independent brokerage model to provide truly customized, comprehensive and competitive insurance and risk management solutions to Canadians.

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About Acera Insurance

Acera Insurance is the largest independent, employee-controlled brokerage in Canada. With 1,200 employees in over 60 offices across Canada, $1.3 billion in gross written premiums, nearly $1 billion in group retirement savings assets under management and over 650 employee-owners, Acera Insurance provides custom insurance and risk management solutions for personal and commercial clients nationwide, including comprehensive group benefits capabilities. Built upon the solid foundation of several award-winning firms, Acera Insurance brings greater value, expertise and resources to individuals, families and businesses across the country.

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