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KRS Insurance Partners with Acera Insurance

CALGARY, Jan. 23, 2024 — Acera Insurance Services Ltd. is pleased to welcome its newest partner, KRS Insurance Brokers Ltd.

Based in Newmarket, ON, KRS Insurance has been providing industry-leading coverage for pet care and beauty service professionals across Canada for more than 20 years through its well-established PROfur and PROtique programs.

“I’m pleased to welcome this highly specialized team to Acera Insurance,” says Bruce Rabik, Chief Operating Officer, Acera Insurance. “This partnership demonstrates our commitment to expanding not only the industries we serve across Canada, but also our team’s depth of knowledge and expertise.”

As the largest independent, employee-controlled brokerage in Canada, Acera Insurance offers the utmost certainty in the specialized personal insurance, commercial insurance and group benefits solutions it provides.

“By partnering with Acera Insurance, our team looks forward to further enhancing and expanding the distinct coverages and services that Canadian pet care and beauty service professionals rely on,” says Chris Ingoe, President, KRS Insurance Brokers, which operates under the PROfur and PROtique brands.

This partnership will serve the evolving needs of the growing pet care and beauty service industries across Canada.

According to Statistics Canada, there were more than 4,600 Canadian businesses in the pet care industry in 2022, such as those served by PROfur: groomers, dog walkers, pet sitters, dog trainers, boarders and daycares, pet therapists and more.

Statistics Canada also reports the number of Canadians registering for hairstyling and esthetician apprenticeships continues to rebound from the pandemic, with registrations in 2022 increasing by nearly 9% over 2020 numbers. Hairstylists and estheticians are just two beauty service providers that PROtique caters to; others include electrologists, laser technicians and more.

The KRS Insurance partnership closed on Jan. 1, 2024, and the firm will be transitioning to become Acera Insurance over the coming months.

This partnership supports Acera Insurance’s longstanding dedication to build scale and strengthen the independent brokerage model to provide truly customized, comprehensive and competitive insurance and risk management solutions to Canadians.

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About Acera Insurance

Acera Insurance is the largest independent, employee-controlled brokerage in Canada. With 1,100 employees in over 60 offices across Canada, $1.3 billion in gross written premiums, $760 million in group retirement savings assets under management and over 550 employee owners, Acera Insurance provides custom insurance and risk management solutions for personal and commercial clients nationwide, including comprehensive group benefits capabilities. Built upon the solid foundation of several award-winning firms, Acera Insurance brings greater value, expertise and resources to individuals, families and businesses across the country.

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