
PROfur is now part of Acera Insurance.
PROfur, a brand operated by KRS Insurance Brokers, has become a program under Acera Insurance. PROfur offers flexible and tailored small business insurance for pet care professionals.
About PROfur
Since 2006, PROfur has been dedicated to offering Canadian pet care professionals excellent customized and competitive insurance. Their brokers worked tirelessly for years to build strong relationships with customers, creating a reputation for quality insurance and exceptional claims support for pet care businesses.
Specialized services

Serving pet care professionals across Canada.
For years, we have been dedicated to offering the best customized insurance for Canadian pet care professionals at an affordable price. We would love for you to find out first-hand how dedicated we are to offering you a customized coverage plan for your business. Our track record is proven, and our legacy lies in our reputation amongst our customers. Our commitment doesn’t stop there as we also offer exceptional claims support for Canadian pet care professionals like you.
Contact our PROfur team to get personalized pet care business insurance coverage that fits your unique needs.
Call: 1-888-577-3210
Email: profur@acera.ca
PROfur clients have peace of mind.
While our website has a new look, your PROfur policy coverage remains exactly the same. You’ll still have the same dedicated broker and service team you know and trust — ready to support you from the same office and phone number. We remain committed to delivering the exceptional client experience that you expect and rely on from your trusted broker.
You can continue to count on PROfur. Here are a few reasons why you can depend on us:
Tailored Protection for Your Business
Every pet care service is unique. Whether you groom, walk, board, or train animals, we offer flexible insurance options designed to fit your operation’s size, coverage needs, and the types of services you provide.
Adjust Your Coverage Anytime
Your business changes – and your policy should keep up. Our team makes it easy to update your coverage at any stage, so you’re always protected as you grow and expand your services.
Transparent and Easy to Understand Fees
We only apply charges when changes affect your insurance risk. Simple administrative updates are always handled at no extra cost.
Why pet care business owners trust PROfur.
“I can’t tell you how much I appreciate how fast and effective you guys are. Truly a pleasure to work with.”
– Andrew Richards, Good Hound Training
I couldn’t be happier with the fantastic coverage of my insurance.
PROfur is affordable and I am very satisfied with the monthly payments that they offer… My broker always reminds me of the renewals and is very helpful with any issues I had.
– Lorena Reyes, Fluffy Pooch Grooming
“PROfur has for sure earned our loyalty…
I just wanted to personally thank you for all your help. It’s so nice to have gone with an insurance provider who is responsive and seems to care!”
– Andrea Serroul, Wood Buffalo Pet Sitting
“Since opening the doors in 2008 you were the ones who gave me the coverage I needed to feel secure. I even referred another new client to you because I was confident you’d take care of them also. Thanks for taking care of my business.”
– Rosemary Carfagnini, Rosebuds’ Professional Dog Grooming
PROfur helped me out a lot.
I had a situation where there was a fire above my shop and had to relocate the shop – it was like starting for the first time. I was not sure as to what I was going to have to do but the people at PROfur helped me out a lot. I would like to thank you for your guidance and support. My shop is back up and running like nothing had ever happened and thank you for doing so quickly.
– Chyrlynn Chilcott, Shaggy Parlor
Coverage for multiple pet care services
If you offer more than one type of pet care service, protecting all aspects of your business is important. With a combination of pet care services, your business has a variety of unique, complex risks. With an Acera Insurance PROfur policy, you receive the comprehensive coverage you need and can insure multiple pet care services on a single policy. We offer certainty when it comes to covering your customers’ pets and your business.
Looking for more information?
For more details about our journey to becoming Acera Insurance, please see this article: